BATON ROUGE – The Louisiana High School Athletic Association (LHSAA) and Cox Sports Television (CST) have agreed on a partnership that will televise multiple state championship events as well as the Allstate Sugar Bowl/LHSAA Prep Pairings Show.
CST, a regional sports network based out of the New Orleans metropolitan area, had previously been the television home to LHSAA state championship events and the Game of the Week for a decade from 2002-2012.
“CST has always been a strong proponent of high school athletics in Louisiana and throughout the gulf south,” said LHSAA Executive Director Eddie Bonine. “We feel like our product is in good hands this year.”
The one-year deal will provide a home for the Allstate Sugar Bowl/LHSAA Prep Pairings Show on Sunday, November 6. The ever-popular Prep Pairings Show kicks off the “road to the Dome” as the exclusive announcement of the high school football brackets each year. The Prep Pairings Show will be seen live on CST from 11:00 am – 12:30 pm immediately following New Orleans Saints pre-game coverage on SAINTS GAMEDAY!.
“High school sports are part of the fabric of the culture here in Louisiana and we are very excited to have this opportunity to showcase the state’s talent,” said Rod Mickler, CST Head and VP of Production. “Bringing these events to the network this year feels like a win-win situation for all involved.”
CST will also serve as home to tape-delayed coverage of all nine games at the Allstate Sugar Bowl/LHSAA Prep Classic and multiple state championship match-ups from the Boys’ & Girls’ Basketball State Championships known as “Marsh Madness.”
The Prep Pairings Show will also be streamed live on the NFHS Network.
According to Eddie Bonine, “We are very excited about the coverage CST provides across the state, but we want to ensure that the Prep Pairings Show can be seen and enjoyed by everyone. Every school in the playoffs deserves to hear their name called on TV.”
All NFHS Network broadcasts can be streamed live at http://www.NFHSNetwork.com and subscription plans cost $9.95/month.
About CST: Since launch in 2002, CST has grown to nearly 5.5 million viewers, making it one of the fastest growing regional sports networks in the south. The GULF SOUTH SPORTS LEADER can be seen in California, Nevada, Idaho, Arizona, Texas, Oklahoma, Kansas, Missouri, Nebraska, Arkansas, Louisiana, Mississippi, Ohio, Virginia, Connecticut, Rhode Island, Georgia and Florida. CST is owned and operated by Cox Communications Louisiana, LLC.
About the LHSAA: The LHSAA is a private entity that provides and regulates interscholastic athletic programs that promote fair and equitable competition among its member schools that is in the best interest of the student-athlete. For more information about the LHSAA, visit http://www.LHSAA.org or follow on Facebook at https://www.facebook.com/lhsaabeyondthegame, on Twitter @LHSAA, on Instagram @lhsaa and on Snapchat at lhsaa1920.